May 9, 2008

The New Paternalism

By EVAN R. GOLDSTEIN

An economist and a legal scholar argue that policy makers should nudge people into making good decisions

"You see that?" Richard H. Thaler asks as we ride down picturesque Lake Shore Drive in Chicago. Thaler knows the route well. He travels it every day on his commute home from the University of Chicago Graduate School of Business, where he is a professor of behavioral science and economics. At the moment, he is excitedly jabbing his finger toward an approaching curve in the road,

Print Subscription

Digital Subscription

Already have an account? Log In Now.