The Military Market

As more colleges pursue service members as students, concerns grow about overly aggressive tactics

By GOLDIE BLUMENSTYK

For more than 35 years, Central Michigan University has been providing college-degree programs to military personnel. Today, the institution counts on them for some 4,000 enrollments a year at 23 bases across the country and online around the world.

The military program "is a very deep part of our history, and it's not something that we want to let go of," says D. Terry Rawls, executive director of the university's off-campus programs.

Holding on to that market, however, has