July 18, 2008
The Hardest Sell in Fund Raising: Attracting Talent
As ambitions grow while government support wanes, colleges rapidly expand their development staffs
Connie Kravas has hired so many people in the last five years that at one point she had a hard time remembering all their names. The vice president for university advancement at the University of Washington has brought in 64 new fund raisers since 2002 — close to doubling its staff — to help raise money for a $2-billion-plus campaign.
Many college development
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