October 22, 2004

The Economics of College Sports

To the Editor:

Kudos to Jennifer Jacobson for a nice piece of work on Robert H. Frank's recent report for the Knight Foundation Commission on Intercollegiate Athletics ("Winning Sports Teams Have Little Effect on Colleges, Report Says," The Chronicle, September 17).

Sad to say, the impact of the study's findings will probably be minimal. Why? The presidents, chancellors, trustees, and financial folks at most colleges with big-time sports programs already know or should know

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