The Business of Apology

Nick Smith on why it’s so hard to say you’re sorry

You are a philosopher at the University of New Hampshire, but since Cambridge University Press published I Was Wrong: The Meanings of Apologies, in 2008, and now your new book, Justice Through Apologies, you’ve also been working as an "apology consultant." Meaning … ?

Let me tell you what I don’t do. There’s a whole cottage industry for when famous people,