September 16, 2013
In Admissions, Old Playbook Is Being Revised
Sarah Weeden for The Chronicle
To solve a mystery, one must search for clues. So in August, St. Mary's College of Maryland polled the 1,700 teenagers who had been offered slots in this fall's freshman class. The underlying question: Why had so many of them decided not to come?
St. Mary's offered students a chance to win an iPad if they answered a handful of questions. Those who planned to enroll elsewhere were asked what, if anything, the college could have done to sway them. All were