The 4 Lessons That Community Colleges Can Learn From For-Profit Institutions

While serving as a community-college president, I found it a constant source of amazement and consternation that so many students chose to enroll in technical programs at nearby proprietary institutions, when we offered the same opportunities at considerably lower cost. Admittedly, the proprietary schools recruited more aggressively, required less general education, and placed much greater emphasis on job placement. But it was still a puzzle that students chose to pay 10 times as much for an

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