Thanks for Your Generosity. Now Can You Give Again?

Going back, carefully, to core donors pays off for college fund raisers

Thanks for Your Generosity. Now Can You Give Again? 1

Millsaps College

Maurice H. Hall Jr., a trustee of Millsaps College, is considering a cash gift to to supplement his family's endowed scholarship at the college: "If I'm not willing to do this, it's hard to go to others and ask them to do the same."

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close Thanks for Your Generosity. Now Can You Give Again? 1

Millsaps College

Maurice H. Hall Jr., a trustee of Millsaps College, is considering a cash gift to to supplement his family's endowed scholarship at the college: "If I'm not willing to do this, it's hard to go to others and ask them to do the same."

As colleges grapple with declining endowments and increased financial needs, a growing number are asking their most generous supporters to dig even deeper.

To cover immediate shortfalls in fund raising and the growing demand for student aid, institutions are asking donors to restructure pledges, give cash to supplement endowed funds, and consider second donations to the annual fund.

Some are succeeding. One college raised more than $30,000 in just four days after making a