October 27, 2006

Textbook Add-Ons Placed on iTunes

By JEFFREY R. YOUNG

Textbook companies have long sought to breathe life into their books via technology. First they tried packaging CD-ROM's full of multimedia extras with traditional textbooks. Students were less than enthusiastic, and most of the discs never reached computers. More recently many textbook companies started putting such bonus materials on Web sites. That, too, hasn't been a raging success. "It's tough to get students there, short of the instructor making some sort of requirement," says Scott