March 10, 2000

Teaching E-Commerce by Shopping Only Online

By KATHERINE S. MANGAN

Boston U. marketing professor shows students how to analyze and run Web-based businesses

Bruce D. Weinberg has set foot in a store only once in the past six months, but his shopping diary is required reading for his M.B.A. students at Boston University.

Mr. Weinberg, an assistant professor of marketing who has vowed to shop only over the Internet, is apologetic about his slip-up. It happened in late September, when one of his bike tires blew out and

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