March 16, 2007

Tangled Up in Tech

By ELIZABETH F. FARRELL

Admissions deans grapple with the promises and pitfalls of electronic recruiting

It seemed like a good idea at the time. Kenton B. Pauls, director of enrollment services at the University of North Dakota, knew that high-school students frequently send one another text messages, so last year he decided to incorporate text-messaging lingo into the viewbook the university sends to prospective students. Its cover had read, "You belong at the University of North Dakota." Mr. Pauls changed

Print Subscription

Digital Subscription

Already have an account? Log In Now.