July 28, 2006
TV Exposure Means More Opportunities for Women's Sports
Last year's National Hockey League lockout gave women's college sports an unexpected lift. In the prime-time television slots that hockey left open, ESPN broadcast dozens of additional hours of college softball — and the sport took off.
By June 2005, when the network showed the deciding game of the Women's College World Series, between the University of Michigan at Ann Arbor and the University of California at Los Angeles, more than 1.6 million viewers tuned in.
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