April 25, 2008

Study: Adding Fund Raisers Helps Bottom Line

By ELIZABETH SCHWINN

In bad economic times, some charities cut spending on fund-raising and other efforts not directly related to providing charitable programs.

But a new study by an organization that represents hospital fund raisers shows that spending more on fund raising produces a significant increase in revenue. And trying a diversity of fund-raising approaches works better than sticking to just one or two fund-raising techniques, researchers say.

The analysis by the Association of Healthcare

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