Strong Medicine for Doctors

'Just say no' to gifts from drug reps, a Columbia U. physician urges his colleagues

Woe to the pharmaceutical sales rep who comes knocking at Robert L. Goodman's door.

After visiting the office of Dr. Goodman, a Columbia University physician, the chastened salesman might reach for some headache medicine himself.

Dr. Goodman, an assistant professor of clinical medicine at Columbia's College of Physicians and Surgeons, believes that many of his colleagues around the country