May 23, 2008

Stop Hiding the Financial Truth About College Athletics

By MURRAY SPERBER

A recent report from the National Collegiate Athletic Association, the "2004-06 NCAA Revenue and Expenses of Division I Intercollegiate Athletics Program Report," is an important breakthrough for the organization and for everyone who wants fiscal sanity to rule in college sports. For decades, while athletics departments have claimed that they balanced their budgets, critics have noted that that was true only if the subsidies that the departments received from their colleges and other sources

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