Sticking With a High-Tuition, High-Aid Model, College of Wooster Makes the Case to Its Board

Sticking With a High-Tuition, High-Aid Model, 
College of Wooster Makes the Case to Its Board 1

The College of Wooster

Sandy Baum, a higher-education economist, answers questions from trustees at the College of Wooster. 
Campus officials decided to devote a board retreat to college pricing to advocate for their model.

Running a tuition-dependent liberal-arts college isn’t easy these days. And the College of Wooster must compete in a crowded market, without a marquee name. Even so, its leaders are sticking with a contested pricing model—and choosing not to pursue other strategies that might make that commitment easier to keep.

Like lots of private colleges, Wooster follows a version of the pricing model known as "high tuition, high aid." Its sticker price for the next academic