State Colleges Try to Match Private Institutions With Promises of Timely Graduation

In 1994, 16 private colleges in Minnesota ran advertisements in Time, Newsweek, and other magazines to proclaim a "revolutionary concept" in higher education: a four-year-degree program that could be completed in four years. The private institutions mockingly noted how their average four-year graduation rates were more than four times as high as those of public colleges.

A short time later, some public rivals

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