September 25, 1998
Stanford U. Creates Logo to Draw Notice to Its Inventions
As if royalties weren't enough, now Stanford University is looking for more from its licensed inventions. It wants a little name recognition, too.
The institution has created a trademark -- SUTECH -- and an accompanying logo to help build brand identification for inventions of its professors and students.
The university plans to ask licensees to use the SUTECH trademark and logo on certain products,
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