September 10, 1999

Sports Economist's New Book Tells How to Reform College Athletics

Sports economists have become a hot commodity.

As interest in the inner workings of sports business takes off, fans and insiders alike are turning to the dismal science for insights into the fields of dreams.

As a result, professors such as Roger G. Noll, of Stanford University, and Mark S. Rosentraub, of Indiana University-Purdue University at Indianapolis, have become nationally known wonks on issues ranging from stadium finance and labor relations to

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