July 2, 2004

South Dakota Looks West, and Within, to Draw Students

By SARA HEBEL

Article: No Room in the Class

When South Dakota State University's marching band traveled to Southern California to participate in the Rose Bowl parade last year, administrators jumped at the chance to raise the institution's profile -- and not just by getting exposure on national television.

Officials from South Dakota's largest university also had their sights set on impressing a more specific audience:

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