March 20, 2008

Some Upstarts in NCAA Tournament Are Unconventional Advertisers as Well

By Goldie Blumenstyk

You won't see a single picture of students tossing a Frisbee on the quad in Drake University's latest commercial, nor one of those soft-focus shots of a young freshman and a senior professor conferring earnestly over a microscope.

Instead, the 30-second spot, which has played locally in Iowa during the team's run into the NCAA men's basketball tournament, consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue. All of it flashes by

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