Some Colleges Put 'Success Coaching' in the Service of Recruitment

Noah Berger for The Chronicle

Alan Tripp is chief executive of InsideTrack, a student-success coaching firm in San Francisco that has long been used by colleges. Now some institutions are using its coaches to help persuade students to enroll.
January 09, 2011

Each year the University of Dayton sends accepted applicants a booklet describing how—and why—they should enroll. "For the next four years, you'll be finding yourself," Page 13 says. "Here's how to not get lost." There follows a description of…

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