Some Colleges Put 'Success Coaching' in the Service of Recruitment

Some Colleges Put 'Success Coaching' in the Service of Recruitment 1

Noah Berger for The Chronicle

Alan Tripp is chief executive of InsideTrack, a student-success coaching firm in San Francisco that has long been used by colleges. Now some institutions are using its coaches to help persuade students to enroll.

Each year the University of Dayton sends accepted applicants a booklet describing how—and why—they should enroll. "For the next four years, you'll be finding yourself," Page 13 says. "Here's how to not get lost." There follows a description of Dayton's "success coaching" program, which the university offers, free of charge, to all freshmen throughout their first semester.

Distinct from academic advisers, success coaches help students with various challenges, like getting