March 9, 2001

Sociologist Starts the 'Journal of Consumer Culture,' to Make Its Debut in June

By D.W. MILLER

CONSUMING PASSION. George Ritzer is hawking a new vision for the study of American society -- but is anyone buying? He won't find out until after June, when he unveils the Journal of Consumer Culture.

"The study of consumption has tended to be ignored in my field, sociology, and in other fields, like economics and history," says Mr. Ritzer, a professor at the University of Maryland at College Park. "Sociology is a very conservative discipline. It tends to replicate what's been done

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