February 6, 2008

Small Colleges Get Advice on How to Sell Themselves to Students

By Martin Van Der Werf

Washington

Times are only getting tougher for small private liberal-arts colleges, but a prominent management consultant said on Tuesday that they can help themselves by emphasizing their advantages.

The consultant, George Dehne, said that to attract the best students, small colleges need to update their marketing campaigns to advertise not just that they have small class sizes but why that is important.

Colleges should be emphasizing to students that "you have to be

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