February 28, 2010
Shrinking Newsrooms Put Colleges in the Content Business
Onlookers question whether the shifting media landscape leaves higher education less accountable
Fabrizio Costantini for The Chronicle
The shuttering of The Ann Arbor News last year forced Eastern Michigan U., in nearby Ypsilanti, to find new ways to reach local readers. The university hired a former reporter for the newspaper to do just that.
As a higher-education reporter for The Ann Arbor News, Geoff S. Larcom used to hang out on the campus of Eastern Michigan University, poking his head into professors' and administrators' offices to trawl for stories.
But when the 174-year-old newspaper folded, in July, the university had to come up with new ways to connect with the public. It hired Mr. Larcom to help.
At a time when newspapers are slashing their staffs and squeezing out education coverage, it is more
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