January 23, 2004

Show Them You Care

By JEFFREY R. YOUNG

Want to get into college? E-mail that admissions officer now.

What Colleges Look ForBy JEFFREY R. YOUNG

For Kaavya Viswanathan, a high-school senior in Hackensack, N.J., applying to college has involved some serious schmoozing with admissions officials. After narrowing her choices to nine supercompetitive colleges, including Harvard and Yale Universities, she began sending personal e-mail messages and calling admissions representatives at each institution to let them know how

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