October 18, 2009
Seeing Beyond That Pierced Tongue
It took a Canadian college to say it: Students are slobs, but that's OK.
While recruitment brochures and billboards typically depict well-groomed, preppy students, Toronto's Centennial College has gone for a decidedly casual look—tongue studs, sloppy duds, and messy hair—to appeal to local high-school students.
"We felt there was a disconnect with those traditional clean-cut images," says Malcolm Roberts, of the ad agency Smith Roberts Creative Communications.
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