January 18, 2008

Scrutinizing Political 'BS'

By DON TROOP

That's "BS" as in bumper stickers, in the parlance of Patti Brown, a master's candidate in journalism at Iowa State University who set out in the fall to determine whether the stickers were effective advertising tools.

Ms. Brown became interested in bumper stickers when someone removed one from her car — a message from Feminists for Life that said, "Women deserve better than abortion." She replaced it and started paying attention to people's reactions. Then she decided to

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