December 4, 1998
Sallie Mae Plans New Campaign to Take On Direct Lending
Its hopes are tied to new system for delivering loans on line, but some question its ability to win over more colleges
On the ropes in recent months, Sallie Mae is flexing its muscles. Its target: the U.S. Department of Education's Direct Student Loan Program.
Officials at Sallie Mae, the largest financier of student loans in the country, believe that they can steal colleges away from the direct-loan program with a new product:
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