October 24, 2003

Romancing the Brand

By JOHN L. PULLEY

Colleges turn to commercial marketing techniques to enhance their images, attract better students, and raise more money

Table: Branded by Experience

Timeline: Milestones in Marketing at MarylandBy JOHN L. PULLEY

College Park, Md.

If Terry Flannery ever doubted the link between an institution's image and its prosperity, the death of Len Bias in June 1986 disabused her of that notion.

Ms. Flannery took a job in the

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