June 13, 2008
Rising Tuition and Clever Marketing Drive Growth of Private Loans
As students unwittingly forgo cheaper borrowing, Congress tries to steer them toward federal loan programs
The scene: a fast-food drive-through. Two guys waiting to order their food wonder how they're going to come up with thousands of dollars to pay for their college tuition. Suddenly a voice emerges from the plastic cowboy next to their car.
"You both just need to Think," says the cashier over the intercom. With Think Student Loans, she continues, you can borrow up to $40,000,
This is an article for subscribers only. You may access this article by purchasing a:
Digital or Print Subscription
Web Pass
Already have an account? Log In Now.
-
Peer Review
-
Academic Assets
-
Teaching
