June 13, 2008
Rising Tuition and Clever Marketing Drive Growth of Private Loans
As students unwittingly forgo cheaper borrowing, Congress tries to steer them toward federal loan programs
The scene: a fast-food drive-through. Two guys waiting to order their food wonder how they're going to come up with thousands of dollars to pay for their college tuition. Suddenly a voice emerges from the plastic cowboy next to their car.
"You both just need to Think," says the cashier over the intercom. With Think Student Loans, she continues, you can borrow up to $40,000,
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