August 31, 2009
A Powerful League Piles Up Its Advantages
Courtesy Steve Franz, Louisiana State U. Sports Information
On a quiet block in this sleepy Southern town sits an ordinary office building that, but for a few football helmets visible along a row of office windows, gives little hint of being the center of the college-sports universe.
But thanks to a $3-billion television agreement that kicks in with the start of the college football season this week, that is exactly what the Southeastern Conference, headquartered here, has become.
The 15-year deal with CBS and ESPN, the richest in the