'Rankings Instinct' Is Unavoidable in College Admissions, Experts Say

Americans learn at an early age to use rankings to make all kinds of decisions. Jeffrey Brenzel calls it the “rankings instinct.”

At Wake Forest University’s “Rethinking Admissions” conference here on Thursday, Mr. Brenzel, Yale University’s dean of undergraduate admissions, suggested that commercial rankings of colleges and universities are but one expression of a simple truth: The world is awash in information, and people need help making sense of it all.

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