October 9, 1998

Rankings Assume That Choosing a College Is No Different From Buying a Car

To the Editor:

I read with pleasure and concern Alvin P. Sanoff's essay, "Rankings Are Here to Stay; Colleges Can Improve Them" (Point of View, September 4). While I appreciate the larger perspective that Sanoff has acquired in his new position at Maguire Associates, his essay absolves U.S. News & World Report of its responsibility for turning the complex process of evaluating college quality into a

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