March 19, 1999

Publishers' Spring Catalogues Offer Compelling Reading About the Market for Ideas

By ANDRE SCHIFFRIN

Seventy thousand new books are published in the United States each year. Every six months, a thick issue of Publishers Weekly, the book industry's trade magazine, announces the forthcoming offerings of American publishing houses, and three times a year, millions of glossy catalogues land on the desks of book buyers and reviewers.

As one flips through the many advertisements in Publishers Weekly, it seems clear

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