July 26, 2002
Professor of Design Urges Greater Public Interest in the Field
"Design should be the crucial anvil on which the human environment ... is shaped and constructed for the betterment and delight of all." Yet it is largely neglected and misunderstood -- reduced to banality and modishness. So claims John Heskett, a professor of design at the Illinois Institute of Technology, in Toothpicks & Logos: Design in Everyday Life (Oxford University Press).
Q. You think that design could greatly improve if its purposes and nature were better understood
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