Private Colleges Are Encouraged to Make Their Case on Costs

By Reeves Wiedeman

If private colleges are going to convince families that they are worth the cost, they must provide more information about how they spend their money and clearly communicate the benefits of a private-college degree, says a report released on Thursday by the National Association of Independent Colleges and Universities.

The report, "Demystifying College Costs: What Consumers Want to Know," is based on discussions with focus groups