Prestige, Reputation, and Real Merit

To the Editor:

The analysis of higher education by Charles A. Goldman, Susan M. Gates, and Dominic J. Brewer ("Prestige or Reputation: Which Is a Sound Investment?," The Review, October 5) is insightful in reminding us that there are many conflicting values in higher education, but in looking to for-profit institutions as examples of efficient behavior, the authors miss a very important consideration. Higher education has traditionally been nonprofit, and the primary fruits of its

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