Playing the Rankings Game

Many college officials are asking hard questions about the methodology and effect of the 'U.S. News' rankings. One complaint: The survey overwhelmingly favors private institutions.

Baylor University's vision for the future is ambitious. In the institution's 10-year strategic plan, Baylor 2012, officials outline elaborate goals to raise student retention and graduation rates, attract top-notch faculty, and improve facilities on the campus. Baylor is clear about how it will calibrate its