May 25, 2007

Playing the Rankings Game

By ELIZABETH F. FARRELL and MARTIN VAN DER WERF

Many college officials are asking hard questions about the methodology and effect of the 'U.S. News' rankings. One complaint: The survey overwhelmingly favors private institutions.

Baylor University's vision for the future is ambitious. In the institution's 10-year strategic plan, Baylor 2012, officials outline elaborate goals to raise student retention and graduation rates, attract top-notch faculty, and improve facilities on the campus. Baylor is clear about how it will calibrate its

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