March 12, 1999
Phi Beta Kappa and Compaq Settle Suit Over Use of Honor Society's Name
Phi Beta Kappa and Compaq have settled a lawsuit that accused the computer company of misusing the honor society's trademarked name in a marketing campaign aimed at college students.
The lawsuit, filed in December, was the society's response to the "Phi Beta Compaq" campaign, a direct-mail and on-line survey that asked students about their computer use. Respondents were offered T-shirts and flying disks with
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