February 21, 2003

Perfecting the Sales Pitch

By KATHERINE S. MANGAN

Professional schools try new tactics in the fierce competition for top students

As a recruiter for Vanderbilt University Law School, Mike Spivey is accustomed to going the extra mile for a hot prospect. But until he met Erik Lowe, he never dreamed he'd be scrambling over granite boulders and slogging through thick underbrush on a Utah mountain to try to win over a candidate.

Mr. Spivey, the law school's coordinator of admissions and recruitment, came up with the idea of inviting

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