Pennsylvania College Advertises on the Fly

Beachgoers attracted to the noise of those banner-towing airplanes during the summer months usually look up and see promotions for seafood feasts and happy hours at local restaurants. Now some colleges are using the advertising technique as well.

One of them, Immaculata University, a Roman Catholic institution in Pennsylvania with about 3,000 students that is about two hours from the Atlantic Ocean, has flown a banner over beaches in New Jersey, Delaware, and Maryland for the past two

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