Penn Scholar Calls Bush's Inaugural Address Memorable

Bo Derek rated President Bush's inaugural address a "10." Kathleen Hall Jamieson, the dean of the University of Pennsylvania's Annenberg School for Communication, gives the speech lower marks, but says it was in many ways an exemplar of the form.

Q. What makes an inaugural speech memorable?

A. We remember oratory as great in part because it digests its meaning in a memorable phrase that is capable of evoking the additional meaning of the speech and of

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