September 19, 2008
Online Literacy Is a Lesser Kind
Slow reading counterbalances Web skimming
When Jakob Nielsen, a Web researcher, tested 232 people for how they read pages on screens, a curious disposition emerged. Dubbed by The New York Times "the guru of Web page 'usability,'" Nielsen has gauged user habits and screen experiences for years, charting people's online navigations and aims, using eye-tracking tools to map how vision moves and rests. In this study, he found that people took in hundreds of pages "in a pattern that's very
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