September 3, 1999

On-Line Bookstores Use Marketing and Scholarship Donations to Attract Students

By VINCENT KIERNAN

With the academic year getting under way, on-line bookstores are jockeying for the attention -- and business -- of both students and faculty members. One on-line seller is promising to donate 5 per cent of some sales to scholarship funds for students, while other stores are spending millions on advertising.

VarsityBooks.com, one of the best known on-line textbook retailers, announced in August that it would donate 5 per cent of sales made under certain

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