New Name, New Identity

When the 3,000-student Maryland institution formerly known as Villa Julie College realized it had identity issues, it made a rather bold move: It created a new identity.

Market research among faculty and staff members, prospective students, and potential employers revealed that "people really didn't know who we were," says Glenda G. LeGendre, vice president for marketing and public relations at Stevenson University, as the institution became known last month. Administrators decided

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