August 12, 2005
New Data Support 'Social Norms' Approach for Moderating Student Drinking, College Officials Say
Proponents of social-norms strategies to reduce high-risk drinking have new data to support their approach.
During a teleconference last week sponsored by the National Social Norms Resource Center, officials of six colleges discussed the findings of multiyear social-norms campaigns. All said the programs were helping them change students' perceptions of drinking behavior on the campus in an effort to reduce alcohol abuse and its negative effects.
Social-norms alcohol campaigns
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