• Friday, February 17, 2012
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N.J. Governor Spikes Ad Blitz Designed to Make Embattled University Look Good

New Jersey’s budget situation could cost the University of Medicine and Dentistry of New Jersey an opportunity to polish its tarnished image. The Star-Ledger, a newspaper in Newark, reported today that the health-sciences university—which has been the subject of a federal investigation into waste, fraud, and abuse—has dropped plans for a $2.5-million marketing campaign after Gov. Jon S. Corzine’s office questioned the timing of the advertising blitz amid layoffs and program cuts at the institution.

According to The Star-Ledger, an aide to the governor argued that the ads would seem inappropriate at a time when the university faces a $25.5-million budget deficit. On Tuesday the university’s Board of Trustees approved the layoff of 100 employees, cuts in programs, and a delay in the opening of a new center for cancer research and treatment.

The university’s woes are due, in part, to spending cuts of $125-million to $150-million imposed on higher education as a result of a statewide budget shortfall (The Chronicle, July 10). However, the institution was also experiencing financial problems before the state cutbacks. A federal monitor looking into allegations of sweetheart deals, financial mismanagement, and possible criminal misconduct at the university last week said the cost of waste and fraud could top $243-million (The Chronicle, July 21).

It’d take a lot more than $2.5-million in ads to offset that kind of bad publicity.