The National Collegiate Athletic Association will continue to allow beer advertising during broadcasts of college games — in spite of mounting opposition from college presidents and athletic directors — and will allow CBS Sports to go ahead with plans for a fantasy football league using the names of actual college players, the Associated Press reports.

The NCAA’s executive committee, meeting Thursday, decided that it would not eliminate the beer ads, which are limited to 60 seconds per hour. “I think we’ve taken about as a conservative an approach as any sport in the country,” said the executive committee’s chairman, Michael F. Adams, who is president of the University of Georgia. “While not everyone agrees 100 percent, I think we represent what is a good balance in that opinion.”

The executive committee also determined that under NCAA rules, it cannot prevent CBS from using players’ names in its fantasy-league offering. The association has an $11-billion deal with the network for broadcast rights.

“We will need to go back and look at our options,” said Myles Brand, the association’s president. “We certainly are not giving up our model of amateurism.” —Lawrence Biemiller